Serato is celebrating 25 years in DJ and music production software with the release of a limited-edition reissue of the original Serato Scratch Live Control Vinyl, which completely changed the game for DJs following its release in 2004. The “Serato Scratch Live Control Vinyl – 25th Anniversary Edition” features a pair of 12” 140g [...]
The deal, worth over $100million, would put 90% of the digital DJ and production market into the hands of one conglomerate US audio equipment manufacturer InMusic has confirmed it is considering taking legal action in a number of territories to block the acquisition of Serato by Pioneer DJ's parent company. AlphaTheta Corporation confirmed a deal [...]
Pioneer DJ has today announced that it is to buy Serato, in a move that will send shock waves through the DJing world, and that – despite reassurances to the contrary – has to bring into question the very survival of Serato as a DJ platform longer-term. This is how the news was announced today by [...]
AlphaTheta and Serato will continue to operate as standalone brands, a statement confirmed. AlphaTheta Corporation, the parent company of Pioneer DJ, has purchased Serato. Announced today, July 11th, the acquisition strengthens what is a longstanding relationship between Pioneer DJ and Serato. However, a statement confirmed that they will continue to operate as standalone brands. [...]
