Pioneer DJ Owner AlphaTheta Acquires Serato (Resident Advisor)
AlphaTheta and Serato will continue to operate as standalone brands, a statement confirmed. AlphaTheta Corporation, the parent company of Pioneer DJ, has purchased Serato. Announced today, July 11th, the acquisition strengthens what is a longstanding relationship between Pioneer DJ and Serato. However, a statement confirmed that they will continue to operate as standalone brands. [...]