Boasting the largest gathering of electronic music artists and industry representatives, ADE can feel overwhelming to guests. Here is a guide to some of the conference’s best programming and offerings.

Wednesday, October 16th

ADE x BMIM – an all day event featuring various speakers, industry insights, and a networking events.

Dilla 50 – The Influence and Legacy of Detroit’s Beat Making Legend – A deep dive into the genius of the late producer J Dilla.

Beyond Streaming: Unlocking new revenue opportunities for artists – an in-depth look at how artists can create revenue streams for themselves.

Talking facts: the insights you need to know about Africa – Get a look at the diverse and growing impact of African artists and music.

Reinier Zonneveld In-Depth: Creating His Own Festival, Creating Live with AI – Reinier Zonneveld delivers deep insights into his passion for technology and his upcoming festival.

Hard Techno: Music & Lifestyle – Learn more about the current revival of the techno genre.

The State of Independence in 2024 and Beyond – A look at how the independent artist is thriving in the current music landscape.

Modern Marketing – How to Get Maximum Impact – Gain marketing insights from some of the biggest labels, agencies, and individuals in the game.

ADE Cycle – London to Amsterdam – 500km – 4 Days – Various industry professionals and artists will bike from RA HQ in London to ADE beginning on October 13th. The trek will raise funds for Bridges Academy and donations are being accepted here.

20 Years of Tomorrowland: How to Rise and Stay on Top – Hear from Tomorrowland founder Michiel Beers as he discusses the iconic festival, how it grew through the years, and the work that goes into staying at the top of the festival circuit.

 

Thursday, October 17th

ADE Startups Program – A variety of discussions and paneling offering insights into startups within the electronic music space.

Twitch – Essential Insider Knowledge – Gain direct insight into the new opportunities from the Twitch DJ program.

fabric London and the Tales of 25 Years of Existence – Learn how the iconic London club, fabric, has continued to grow and persevere through 25 years.

From Niche to Next Level – Hear from industry insiders how a niche movement or style can grow into a larger movement.

The Art of Creative Reinvention – Laidback Luke and Don Diablo discuss how artists can grow and reinvent themselves over the span of a long career.

Meta Best Practices – Hear directly from Liz Miller at Meta how to utilize the companies platforms for artist promotional and successful campaigns.

SoundCloud – Essential Insider Knowledge – Soundcloud CEO, the Gloabl Head of Music, and Mau P discuss the role of the platform for supporting artists.

From Business Techno to TikTok Techno – Get insights into how short form video platforms have impacted music and what it could mean for the future.

From Detroit to Durban: The Learnings of 30 Years of Dance Music – Hear speakers discuss two of the most influential styles in music: Techno from Detroit and Amapiano from South Africa.

Celebrating the UNESCO Status for Berlin Techno – Learn about the importance of the Berlin Techno scene and how its influence earned it UNESCO Status.

TuneCore & Believe – Essential Insider Knowledge – Tunecore CEO Andreea Gleeson joins Romain Vivien, Global Head of Music and President of Europe, Believe, to discuss the distribution service.

Sama’ Abdulhadi – Every Artist Needs Resilience – Sama Abdulhadi discusses how to handle the emotional and physical toll that comes with the life of an artist.

YouTube Masterclass ft. Miss Monique – Miss Monique and YouTube professionals provide a Masterclass for the popular website.

Epic Games: Making Music Unreal – How Real-Time Game Engines are Revolutionising Artist Shows and Fan Experiences – Dive deep into how video game technology is being used to enhance fan experience throughout the electronic music industry.

Burnout Prevention & Creative Flourishing – A great discussion for artists to learn how to prevent and cope with burnout as a creative.

Deep Dive with Marlon Hoffstadt: Behind the Scenes of His First-Ever AV Show and Upcoming Daddycation Project – Marlon Hoffstadt provides a unique look into his career, production process, and how he crafted his new live show.

10 Years of shesaid.so & Nurturing Micro-Communities in Global Markets – Hear how shesaid.co is continuing to bring inclusion and awareness into the industry.

Sustainable and Social Innovation Showcase – Four industry start-ups discuss how their innovations are used to address green initiatives, inclusion, and other industry concerns.

Tati au Miel – Rêverie (Live Performance) – A unique performance dedicated to the art of daydreaming and being lost in thought.

‘Senna Driven’ – Celebrating Ayrton Senna with the New Generations Through the Lens of Music – Learn more about the album inspired by the incredible dedication and success of F1 driver Ayrton Senna.

 

Friday, October 18th

ADE Green Program – A series of discussions and panels looking at the many green initiatives within the industry.

Fraud in Music Streaming – With over 10% of music on streaming platforms being fraudulent, industry insiders discuss the issue at this panel.

How to independently release a million dollar record & Steps to creating an Africa community with a global edge – A deep dive into how independent artists can succeed with a focus on successes from the African music community.

Open Floor: Everything You Wanted to Know About EVERYTHING But Were Afraid to Ask? – An open forum discussion for attendees to ask questions of artists and industry insiders.

Kölsch: In Conversation with Dave Clarke – The Danish producer and DJ discusses his career with Dave Clarke.

Bandcamp – Essential Insider Knowledge – Hear directly from Bandcamp officials as they discuss the platforms importance for independent artists.

Chris Stussy’s Tips and Hacks for a Long-Lasting Career – Chris Stussy provides insights for how to maintain a long career.

Celebrating the Legacy of ‘The Godfather of House’ Frankie Knuckles, 10 Years On – Celebrate the Legacy of Frankie Knuckles and his impact on house music.

Amelie Lens x Charlotte de Witte – Ahead of their b2b shows in 2025, the techno icons come together for a preview of the shows and to talk about their own experiences and styles.

Accessible Festivals: Best practices, presented by HandicapNL – Festival organizers reveal the importance of making their events accessible to all.

machìna x Roelof Knol Interactive A/V performance ‘Action’ – An interactive performance based around one drum machine.

 

Saturday, October 19th

ADE Beats program – A series of panels and discussions regarding music and beat making.

Keynote Q&A: Tina Davis, president EMPIRE – Tina Davis dives into her successful career breaking hip-hop and R&B artists globally.

Me and My Manager: Naomi Sharon (OVO Sound) – Noami Sharon details how she met her manager in Amsterdam and the successful partnership and path forward created by the two.

The Future of Radio – Members of worldwide radio stations and brands discuss the mediums current state and future.

The Future of Clubs and Venues – Hear from some of the world’s biggest club owners as they discuss the industry from their point of view.

Building Bridges Through Music: Smallgod – The producer from Ghana discusses how he built connections around the world and looks to help future artists from his home country,

Understanding U.S. Dance Radio – Get an in-depth look into the small yet powerful market of U.S. dance radio.

Black Electronic Music Association (BEMA)’s World – Look into the formation of BEMA and how it hopes to impact the electronic music community.

Working with African Artists: A Guide to Success – Learn from insiders how to interact with and connect African artists with the larger global community.

Game Changers: Phiona Okumu – A discussion about 10 African artists that have made an impact on the region and global community over the last decade.