The alliance will aim to improve the way users around the world discover electronic music and events.
Resident Advisor and SoundCloud have partnered to expand artist and fan connection online and on the dance floor.
Launching this month, the aim of the alliance is to improve the way users of both platforms discover music and events. Key aspects of the partnership include RA event integration on SoundCloud profiles, an embeddable SoundCloud widget on all RA event pages and RA-curated playlists on SoundCloud showcasing the breadth of electronic music. More integrations will be added throughout the year.
“The integration of RA‘s events API with SoundCloud’s platform opens up exciting possibilities for the electronic music community,” said RA‘s chief operating officer, Simon Kempner. “By seamlessly connecting event information across platforms, we’re empowering promoters, club owners, artists, DJs, labels and fans through increased visibility and engagement.”
Devi Mahadevia, senior vice president of strategy & growth at SoundCloud, added that “by integrating RA‘s events onto our platform, we’re further enriching the music discovery journey for our listening community.”
To make the most of the partnership, artists should add media and events to their RA page and link their RA account to their SoundCloud page. For more on how to create, link or claim your artist page on RA, visit our FAQs.
Subscribe to RA‘s SoundCloud.
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