FIVE APPS THAT HELP ARTISTS AND DJS CREATE AND MANAGE CAREER-BUILDING CONTENT IN 2024 (MAGNETIC MAGAZINE)

Just a few short decades ago, the most challenging barrier of entry for artists looking to make a name for themselves in the music industry was getting past the gatekeepers and their music into the hands of those who matter. It’s 2024, and we’re living in an age where anyone can get their music into almost anyone’s ears and catch the attention of an infinite number of potential fans, as long as it’s packaged in the correct form of “content.”

But now the struggle comes from the sheer amount of content artists are expected to generate if they hope to cut through the noise and get their music heard by the right people. While it may at times feel like an impossible hill to climb at times, there have luckily been several different apps, software, and platforms to hit the market in the past year alone that make content creation and management far more accessible than it has ever been. So, let’s unpack some of our favorite ones that help music producers, artists, and DJs create content that resonates with their fans in 2024 and beyond. 

DJ.STUDIO

 

DJ.Studio reimagines DJing with a unique twist, blending it seamlessly with a DAW-style interface. Imagine uploading your Rekordbox playlists or, better yet, pulling music straight from Spotify or YouTube. Now, think about crafting smooth, professional mixes at your fingertips.

The game-changer here is the software’s use of advanced AI. It sifts through countless track combinations, striving to curate the most dynamic and engaging DJ mix. It even attempts to fine-tune song transitions for a fluid musical journey. While the initial output might need refinement, the real magic happens when you dive into the toolkit.

This software offers features like standard DJ effects, looping, and EQing. You can craft top-notch DJ mixes right on your computer, sidestepping the need for live decks or the complexities of traditional DAWs like Ableton. DJ.Studio isn’t just a tool; it’s a new playground for creative mixing and music innovation.

WHO IS THIS FOR?

• DJs: Forget the notion that AI is replacing DJs. DJ.Studio is here to enhance your craft, not replace it. This app is a game-changer for creating quick mixes and experimenting with numerous track combinations. Prepare for your gigs with richer possibilities, exploring various directions for your set with just a few clicks.
• Producers: There’s an all too common misconception that DJs and Producers are one and teh same. But countless producers want to make music and share it with the world and DJs.Studio helps them create pro-level DJ mixes without expensive equipment or years of experience behind the decks. 
• Label Owners: In today’s music industry, record labels often leverage DJ mixes and radio shows to build their brand. DJ.Studio understands that running a label is a full-time job. The software simplifies the process of creating weekly mixes, saving valuable time that can be spent on nurturing and promoting artists.
• Music Fans: ‘Music Fan’ might be a broad term, but DJ.Studio caters to everyone’s needs. Whether you want to transform your favorite Spotify playlist or a week’s worth of Liked Songs into a smooth mix for your Friday night house party, this software does it in minutes. It’s about bringing seamless, professional-quality mixing to your fingertips, no matter your skill level or purpose. 

SYQEL

 

SYQEL is a user-friendly visualizer, offering a massive library of over 50,000 video assets for music, streams, shows, and more. As 2024 sees a surge in demand for short-form video content, SYQEL offers an alternative to mundane, repetitive content. It provides engaging, high-quality video graphics to elevate your projects.

Adding to its appeal, SYQEL is set to launch an in-app marketplace. This new feature will enable creators to upload and sell their custom video assets. For those skilled in creating video graphics, this marketplace presents an opportunity to generate significant revenue, turning creative skills into a profitable venture.

WHO IS THIS FOR?

• Streamers: The rise of streaming on platforms like Twitch has been phenomenal, offering DJs a chance to perform from home. To stand out in this crowded space, engaging, tempo-synced visuals might be the key to growing your fanbase from your living room.
• Producers: This app is ideal for those seeking high-quality video graphics for social media content. Quickly create unique, tempo-synced visuals for your next Reel or TikTok. With a vast, ever-expanding library of assets, you’ll find exclusive graphics to make your promotions stand out.
• Venues: Hiring VJs can be costly and time-consuming. SYQEL’s technology simplifies this by enabling the mapping of visuals across multiple LED screens and incorporating text overlays. This means your LED walls can display various promos, announce DJs, and more with ease and efficiency.

CHATGPT

 

It should come as no surprise to many that ChatGPT is a powerful tool that can help you streamline almost every aspect of your career. But the real question is, how should you be using it? Even a year into the AI-driven language model boom, we still seem to be in the honeymoon era, and it can be easy to cast off its effectiveness for day-to-day tasks if you mostly see people you went to high school with posting poems ChatGPT wrote about Zelda on their Facebook timelines. 

But it’s likely the single most powerful tool that you can have in your arsenal if you use it to help compensate for the things in your life that you’re not the best at and to help take the vast amount of information out there and synthesize it into a way that will benefit your career and your artist project. 

HERE’S WHAT YOU COULD USE CHATGPT FOR

1. Better Artist Bios:
   • Share the bios of your top three favorite artists.
   • Provide a list of key points from your career.
   • Have it craft a bio that matches the style and professionalism of renowned producers.
2. Content Strategy:
   • Send screenshots of social media feeds from producers you admire.
   • It will analyze their content approach.
   • You’ll receive a tailored content calendar, advising on optimal posting times for images, music shares, live set videos, and more.
3. Interview Answers:
   • For less confident writers, suggest an email interview.
   • Jot down your raw thoughts for each question.
   • It will refine these into well-articulated responses.
   • Incorporate a press release or key career highlights to ensure your answers stay on-message.
4. Email Marketing:
   • Email remains a potent tool for audience building and marketing control.
   • It will assist with creating engaging headlines and newsletter outlines.
   • This approach can significantly reduce the time spent crafting newsletters while maintaining quality and relevance.

This strategy leverages your unique strengths and aligns with proven methods from established artists, ensuring your content is engaging, professional, and reflective of your artistic identity.

KLAP.APP

 

Reels are the move in 2024! 

TikToks are here to stay!! 

YouTube Shorts is Google’s anti-TikTok Power Move!!!

These are all hot takes espoused by content creators and social media marketing experts, and while there’s certainly a TON of validity to this, doing it the right way is often overshadowed by the need to have something to post. Producers speaking to the camera with industry advice, corn-ball fist pumping in the studio, and more all seem so forced and run the risk of causing more harm to your career than good (the sad reality is that most musicians of any genre need to “look cool” in some degree and forced video content looks desperate). 

So, instead of finding ways to make new video content, why not reuse things you’ve already done and repurpose them into video content? And the best tool for this is the Klap.App, which uses ChatGPT-driven AI to cut and reframe video content into short-form videos. 

The above image is from the app converting our favorite live set from Enamour, which you can see in full below.

HERE’S WHAT YOU CAN REPURPOSE

• Your Streams: Did you stream last weekend and have a couple of genuine interactions with people in chat? Have the AI cut those candid moments into video content and underlay your music behind it. 
• Touring Artists: If you recorded your latest gig, have the AI cut and repurpose the video content into multiple posts. It can be an excellent way to create compelling content without brainstorming what you SHOULD be posting. 
• Podcasts: If you’ve been on a podcast or interviewed, cut the video content into some better clips and use that for short-form content. You see this all the time in every other industry niche, and there’s no reason why you shouldn’t follow suit and do the same in music production or DJing. 

PUBLER

 

If used cleverly, many tools listed above will lay out a compelling, engaging, and, most importantly, intentional content strategy once you know when and what you’ll post, the next level of intentionality is relying on a social media scheduler app that allows you to map out all the content you need to post for the week. 

This way, you can devote a couple of hours at the start of the week to mapping and scheduling out everything that you need to be posting throughout the week so that you’re not left knowing that you NEED to post something but are so desperate for what you should post that you upload sub-quality content cause you think the algorithm needs something to show your audiences. 

HERE’S WHY SCHEDULING APPS ARE NEEDED

• Intentionality: If you consider what and when you post, you can give the planning and scheduling the time it deserves instead of waiting until the last minute. This leads to better content and more short- and long-term engagement.
• Better Engagement: If you queue up everything at the start of the week, your social media time throughout the rest of the week can be spent networking, engaging with your fans, and fostering the seeds that you sowed when you were queuing everything up instead of being so sick and tired of social media that you post and then exit the apps as quick as you can.